📄 Abstract
The research study on digital transformation through digital innovation on banking sectors an overview is refers the rapid development of digital transformation technology has brought the global community into the digital era. Advanced digital technologies (e.g., the Internet of Things, big data analytics, machine learning, artificial intelligence, and cloud computing) have changed social and industrial activities. Digital transformation within the banking industry extends beyond mere payment transactions and peer-to-peer fund transfers. The Mobile banking empowers customers with the capability to manage their bank accounts and online financial activities seamlessly via smart-phone applications. Artificial intelligence (AI) has significantly altered the functioning of the banking and financial sectors, introducing innovations like chatbots, online assistants, data analysis, and predictive capabilities. Machine learning (ML) also collaborates with data to enhance fraud detection. In real-time, it gathers, retains, and cross-references customer data to pinpoint unusual deviations, offering timely suggestions for preventive actions. Research methodology is an academic activity and as such the term should be used in a technical sense on digital banking sectors. A Random sampling techniques is used for data collection. Both primary and secondary data collection with a questionnaire is framed on sampling size of 60 banking customers on digital transformation in banking with a SPSS software. The digital transformation services, provide expert guidance, ensuring a smooth transition to modernized, scalable infrastructure that aligns with business goals and leverage the latest technologies to drive innovation, improve customer experiences, and achieve long-term success.
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📚 How to Cite:
Dr. A. Fazlunnisa , DIGITAL TRANSFORMATION THROUGH DIGITAL INNOVATION ON BANKING SECTOR- AN OVERVIEW , Volume 10 , Issue 1, january 2025, EPRA International Journal of Research & Development (IJRD) ,