📄 Abstract
The rapid advancement of technology has significantly transformed the banking sector, with e-banking emerging as a convenient and efficient alternative to traditional banking methods. This study aims to evaluate customer satisfaction towards e-banking services offered by the State Bank of India (SBI) in Coimbatore. It explores various factors such as service quality, ease of use, security, accessibility, and responsiveness that influence customer perception and satisfaction. The research is based on primary data collected through structured questionnaires from a sample of SBI customers in Coimbatore. The findings indicate that while most customers appreciate the convenience and time-saving nature of e-banking, concerns about security and occasional technical issues still persist. The study offers valuable insights for banking institutions to enhance their digital service offerings and improve customer satisfaction.
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📚 How to Cite:
Mr. Yagesh S, Mr. M. Selva Kumar, Dr. A.K. Kavitha , EXPLORING CUSTOMER SATISFACTION IN E-BANKING SERVICES: A STUDY ON STATE BANK OF INDIA , Volume 10 , Issue 5, may 2025, EPRA International Journal of Research & Development (IJRD) ,