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IMPACT OF DIGITAL MARKETING IN MOBILE SALES AT SUPREME MOBILES IN AVINASHI BRANCH

📘 Volume 11 📄 Issue 3 📅 March 2026

👤 Authors

Boopesh A, Mrs.V.Santhiya 1
1. Management Studies, Mangement studies, Dr.N.G.P Arts and Science College, Coimbatore

📄 Abstract

Digital marketing has become an essential tool for businesses to promote products and services in the modern digital era. The rapid growth of internet usage and social media platforms has significantly changed the way businesses interact with customers and influence their purchasing decisions. In the retail mobile industry, digital marketing plays a vital role in creating product awareness, attracting customers, and increasing sales. The main objective of this study is to analyze the impact of digital marketing on mobile sales at Supreme Mobiles. The study focuses on understanding how digital platforms such as social media, online advertisements, and messaging applications influence customer awareness and purchasing behavior.

🏷️ Keywords

Digital Marketing Mobile Sales Consumer Buying Behavior Social Media Marketing Online Advertising Customer Awareness Retail Marketing Smartphone Industry Sales Promotion Supreme Mobiles

📚 How to Cite:

Boopesh A, Mrs.V.Santhiya , IMPACT OF DIGITAL MARKETING IN MOBILE SALES AT SUPREME MOBILES IN AVINASHI BRANCH , Volume 11 , Issue 3, March 2026, EPRA International Journal of Research & Development (IJRD) ,

🔗 PDF URL

https://cdn.eprapublishing.org/article/202603-02-026463.pdf

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