📄 Abstract
Healthcare marketing has become an essential strategic function in the modern healthcare sector. Corporate hospitals increasingly use marketing tools such as digital advertising, social media promotion, health awareness programs, public relations, and relationship marketing to attract and retain patients. This study examines the impact of healthcare marketing services on patient awareness and preference in selected corporate hospitals in Bangalore. Data were collected from 120 respondents and analyzed using the Chi-Square test. The findings indicate a significant association between healthcare marketing activities and patient preference for corporate hospitals. The study highlights the importance of ethical and patient-centered marketing practices in enhancing hospital competitiveness and patient satisfaction
📚 How to Cite:
Dr.Murthy.G , IMPACT OF MARKETING HEALTH CARE SERVICES: A STUDY OF SELECTED CORPORATE HOSPITALS IN BANGALORE , Volume 11 , Issue 6, June 2026, EPRA International Journal of Research & Development (IJRD) , Pages: 295 - 295 , DOI: https://doi.org/10.36713/epra28476