📄 Abstract
Digital devices particularly smartphones, tablets, and laptop had a significant impact on the lifestyle, communication and behavior of young adults. The present study aimed to examine the socio-demographic and behavioural influences on the attitude of the young adults towards the use of Digital devices in Coimbatore, Tamilnadu. The descriptive and analytical research design were followed and primary data were collected from 500 respondents residing in coimbatore district using stratified sampling technique by structured questionnaire. The data was analysed using descriptive statistics, independent-samples t-test and one-way ANOVA. The results showed that the attitudes towards digital device usage was significantly affected by educational qualification, field of study, family type, monthly family income, type of digital device used, years of usage experience and daily duration of usage. Respondents who had a higher educational qualification, joint family and longer period of time spent with digital media had relatively more positive attitudes. The occupation did not reveal any significant relationship with attitude, however. The findings of this study emphasize the significance of demographic and behavioral variables in influencing attitudes towards the use of digital devices among young adults and emphasize the need for digital literacy and practices on digital devices use.
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📚 How to Cite:
Dr.D.Divya , IMPACT OF SOCIO-DEMOGRAPHIC AND BEHAVIOURAL FACTORS ON ATTITUDES OF YOUNG ADULTS TOWARDS DIGITAL DEVICE USAGE , Volume 11 , Issue 6, June 2026, EPRA International Journal of Research & Development (IJRD) , Pages: 228 - 234 , DOI: https://doi.org/10.36713/epra30509