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INVESTIGATE THE ROLE OF HR IN DRIVING DIGITAL TRANSFORMATION IN ORGANIZATIONS SPECIAL REFERENCE TO BANKING SECTOR

📘 Volume 10 📄 Issue 6 📅 june 2025

👤 Authors

Dr. Gibin Jacob 1
1. Assistant Professor, Department of Commerce, St Paul's College, Kalamassery, Commece, Kerala

📄 Abstract

Digital transformation has become a critical strategic priority for organizations, particularly in the banking sector, which faces rising competition from fintech companies, shifting customer expectations, and rapid technological advancements. While the technological aspect of digital transformation has been widely researched, the role of Human Resource (HR) departments in leading and facilitating this change remains underexplored. This study examines the multifaceted role of HR in promoting digital transformation within banks, focusing on talent acquisition, employee reskilling, culture building, change management, and the implementation of digital HR technologies. Through a review of relevant literature and theoretical frameworks, the paper illustrates how HR functions as a strategic enabler of digital innovation in the banking industry. The findings highlight the imperative for HR to shift from a support role to a proactive leadership role in navigating digital transformation successfully.

🏷️ Keywords

Human Resource Management Digital Transformation Banking Sector HR Technology Change Management Employee Reskilling Strategic HRM

📚 How to Cite:

Dr. Gibin Jacob , INVESTIGATE THE ROLE OF HR IN DRIVING DIGITAL TRANSFORMATION IN ORGANIZATIONS SPECIAL REFERENCE TO BANKING SECTOR , Volume 10 , Issue 6, june 2025, EPRA International Journal of Research & Development (IJRD) ,

🔗 PDF URL

https://cdn.eprapublishing.org/article/202505-02-021806.pdf

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