📄 Abstract
The contemporary business landscape is characterized by an escalating reliance on digital channels and data-driven strategies, making Marketing Technology (Martech) an indispensable component of organizational success. Martech represents the convergence of marketing and technology, providing a sophisticated toolkit for the efficient planning, execution, and assessment of marketing campaigns. This fusion extends across various functions, from data collection and content distribution to workflow automation and comprehensive performance analysis.
📚 How to Cite:
Arun Ajith K, Surabhi N V , MARTECH ADOPTION AND CRM APPLICATIONS: A CASE STUDY OF AMAZON INDIA, HOTSTAR INDIA, AND SUZUKI INDIA , Volume 10 , Issue 9, september 2025, EPRA International Journal of Research & Development (IJRD) ,