📄 Abstract
The current paper examines the effect of media strategies on consumer purchasing behaviour in developing markets. The researcher utilised a variety of media channels, including newspapers, magazines, posters and billboards, television, radio, the internet, and mobile media. For studying consumer behaviour, the researcher analysed several sorts of factors such as media channels, media ad appeals, different types of media advertising, and media tactics. The convenience sample approach was used to gather data from 322 respondents in the Telanagna state, and the data was analysed using ANOVAs in SPSS 23 Version. The findings revealed that media techniques had a considerable influence on sample demographic characteristics as well as consumer buying behavior.
🏷️ Keywords
📚 How to Cite:
B. Rajasekhar , MEDIA STRATEGIES ON CONSUMER PURCHASE BEHAVIOUR IN THE EMERGING MARKET , Volume 7 , Issue 1, january 2022, EPRA International Journal of Research & Development (IJRD) ,