📄 Abstract
The fast-paced growth of businesses and the rising level of competition in today’s market have made revenue optimization and sales performance analysis vital for achieving organizational success. However, many organizations still depend on manual reporting techniques and isolated data sources, which often result in delayed decisions, unreliable reports, and limited insight into how well sales and leads are performing. This project introduces a Business Intelligence-driven solution for revenue optimization through comprehensive lead and sales performance analysis using Power BI. The system pulls sales, customer, and lead data from various sources and converts it into actionable insights through interactive dashboards and visual analytics. Microsoft Excel is used to gather and prepare the data, while Power BI, Power Query, and DAX are employed for data transformation, modeling, and KPI calculations. The dashboard offers detailed insights into revenue trends, sales growth, lead conversion rates, customer behavior, and performance by region. Interactive tools like filters, slicers, and drill-down options allow users to closely examine business performance and support decision-making based on data. The proposed system enhances reporting efficiency, increases transparency in business operations, and helps organizations spot opportunities for growth in revenue and sales improvement.
🏷️ Keywords
📚 How to Cite:
M. Vasuki, S. Vanmathi , REVENUE OPTIMIZATION THROUGH END TO END LEAD AND SALES PERFOMANCE ANALYSIS , Volume 11 , Issue 6, June 2026, EPRA International Journal of Research & Development (IJRD) , Pages: 40 - 46 ,