📄 Abstract
The evolution of social media in the marketing industry has transformed communication and consumer engagement. This research aims to explore the historical progression and impact of social media marketing, employing a mixed-methods approach that includes a literature review and case studies. Findings indicate that social media has become essential for brands, enabling targeted marketing and community building. However, limitations include a lack of comprehensive studies on emerging platforms. This research contributes original insights into the dynamic relationship between social media and marketing practices, highlighting its value for academics and practitioners.
🏷️ Keywords
📚 How to Cite:
John Matthew. C. R , THE EVOLVING ROLE OF SOCIAL MEDIA IN MARKETING , Volume 10 , Issue 2, february 2025, EPRA International Journal of Research & Development (IJRD) ,