📄 Abstract
<p>The study was undertaken with the objectives of entrepreneurial behaviour of coconut growers in Kanyakumari district. The study was taken-up in Kanyakumari district of Tamil Nadu. Out of the nine blocks in Kanyakumari district, Rajakkamangalam block was selected based on the maximum area under coconut cultivation. A sample size of 120 coconut cultivating farmers was selected by using proportionate random sampling technique.The required data were collected by personal interview utilising a well structured and pre-tested interview schedule. The result revealed, that more than fifty per cent of the respondents (55.00 per cent) came under medium level of entrepreneurial behaviour of coconut farming. Nearly one-third of the respondents (30.83 per cent) came under high level of entrepreneurial behaviour and only a small proportion of the respondents (14.17 per cent) were under low level of entrepreneurial behaviour of coconut cultivation.</p> <p><strong>KEYWORDS:</strong> coconut growers, entrepreneurial behavior, cultivation, economic motivation, human resources,</p>
📚 How to Cite:
Jenila Stephency.T , Volume 6 , Issue 5, may 2018, EPRA International Journal of Economic and Business Review(JEBR) ,