THE ROLE OF INFLUENCER MARKETING IN ENHANCING HOTEL ROOM OCCUPANCY: EVIDENCE FROM THE MEDIATING EFFECT OF PURCHASE INTENTION
Sai Venkatesh Raj V.L, Dr. Chinnadurai P
1 Downloads
46 Views
pages:40 - 48
CONSUMER CHOICE UNDER DYNAMIC PRICING: LATENT-CLASS EVIDENCE FROM FAST FASHION AND ACCESSIBLE LUXURY
Phuong Thao NGUYEN, Quynh Anh VU
4 Downloads
67 Views
pages:34 - 39
BUDGETING PRACTICE ON NATIONAL GOVERNMENT CONSTITUENCY DEVELOPMENT FUND PROJECTS IMPLEMENTATION IN KERICHO COUNTY
Lemuna Francis, Dr. Willy Rugut, Dr. Pius Chumba
1 Downloads
69 Views
pages:28 - 33
ESG RATING DISAGREEMENT, GREENWASHING PERCEPTION, AND INSTITUTIONAL INVESTMENT DECISIONS:THE MODERATING ROLE OF DISCLOSURE QUALITY AND THIRD-PARTY ASSURANCE
Roshan S
1 Downloads
127 Views
pages:21 - 27
DIGITAL PUBLIC INFRASTRUCTURE AND CREDIT ACCESS FOR MICRO ENTERPRISES IN SOUTH ASIA
Dr.Padma Hazarika
9 Downloads
93 Views
pages:17 - 20
THE HDFC LTD.–HDFC BANK MERGER: A STRATEGIC ANALYSIS OF OPPORTUNITIES, SYNERGIES AND CHALLENGES
Neha Pushpak, Prof. Atul Joshi
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91 Views
pages:13 - 16
THE LEGITIMACY PARADOX IN DECENTRALIZED FINANCE: AN INSTITUTIONAL THEORY FRAMEWORK FOR UNDERSTANDING DeFi's PATH TO MAINSTREAM ADOPTION
T. Swathi, Anutya Kondra
3 Downloads
81 Views
pages:5 - 12
FINANCIAL LITERACY, INVESTMENT BEHAVIOUR, AND DIGITAL AUTONOMY AMONG ACADEMIC PROFESSIONALS: AN EMPIRICAL STUDY
Ms Kumari Deepika , Dr Rajiv Agrawal
8 Downloads
98 Views
pages:1 - 4
