📄 Abstract
<p>Poverty in India is widespread and major problem of Health. The 21.3% of total population is under poorest of the poor condition as declared by the Govt. of India on 2012. Health is primary issues of people as the proverb “Health is wealth”. Considering point in today’s India is skyrocketing prices of everything so pricing of medicine is not a miracle. Generic drugs cost less than branded ones, and the price difference is mainly due to the absence of marketing expenses incurred by pharmaceutical firms for their products. The Govt. of West Bengal (Health Department) has introduced <strong>“<st1:stockticker w:st="on">FAIR</st1:stockticker> PRICE MEDICINE <st1:stockticker w:st="on">SHOP</st1:stockticker>”</strong> with lot of challenges which help bring down the cost of medicines, thereby benefiting the end-consumers.</p> <p>People are mortally scared to take the bold step of asking unwilling doctors for the generic names of medicines prescribed. Generic drugs are being pushed in a big way by the West Bengal government to replace expensive branded medicines and bring down the prices of essential drugs.</p> <p>This research paper is based on data collected from State Bureau of Health Intelligence. The work was conducted to analysis the details of the govt. new initiative & challenges. The numbers of fair price medicine shop with the discount percentage level, the policy for new initiative, district wise distribution, challenges & beneficiaries participation are discussed in the paper. </p> <p><strong>KEY WORDS: </strong>FPMS, Discount %, PPP (P3), MRP. </p>
📚 How to Cite:
Sudipta Halder , Volume 5 , Issue 8, august 2017, EPRA International Journal of Economic and Business Review(JEBR) ,