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THE ROLE OF SPORTS SPONSORSHIP IN IMPROVING BRAND EQUITY A STUDY ON THE SAUDI AUDIENCE IN RIYADH

📘 Volume 8 📄 Issue 2 📅 february 2020

👤 Authors

Dr. Iyad A. Al-Nsour 1
1. -, -, -

📄 Abstract

📚 How to Cite:

Dr. Iyad A. Al-Nsour , THE ROLE OF SPORTS SPONSORSHIP IN IMPROVING BRAND EQUITY A STUDY ON THE SAUDI AUDIENCE IN RIYADH , Volume 8 , Issue 2, february 2020, EPRA International Journal of Economic and Business Review(JEBR) ,

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