📄 Abstract
<p>Ola cab service, founded in Mumbai, on 3rd December 2010 has been expanding very fast and is now active in more than hundred Indian cities. The study tempts a SWOT analysis of the Ola cab service and through primary research ascertains the mindsets of a set of Mumbai consumers about the service.</p> <p><strong>KEY WORDS</strong>: taxi, pricing, taxi drivers, efficiency</p>
📚 How to Cite:
Dr.Jehangir Bharucha , Volume 4 , Issue 6, june 2016, EPRA International Journal of Economic and Business Review(JEBR) ,