📄 Abstract
The Indian automobile industry has witnessed rapid growth over the past decade due to rising income levels, urbanization, and technological advancements. Among automobile manufacturers, Maruti Suzuki has maintained a leading position in the passenger car segment because of its affordability, fuel efficiency, and extensive service network. This study aims to analyze customer expectations and satisfaction toward Maruti cars in Coimbatore district. The research focuses on factors influencing customer satisfaction such as mileage, maintenance cost, comfort, safety, after-sales service, and brand image. The study adopts a descriptive research design and primary data were collected through structured questionnaires from Maruti car users. Statistical tools such as percentage analysis and chi-square tests were used for data interpretation. The findings reveal that customers are generally satisfied with the performance and service quality of Maruti cars, though improvements are required in advanced technological features and waiting periods for service. The study concludes that customer satisfaction plays a vital role in ensuring customer loyalty and repeat purchases in the automobile industry.
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📚 How to Cite:
Rathish. R, Mr.T.Sivagnana Selvakumar , A STUDY ON CUSTOMER EXPECTATIONS AND SATISFACTION OF MARUTI CARS IN COIMBATORE , Volume 13 , Issue 5, May 2026, EPRA International Journal of Economics, Business and Management Studies (EBMS) ,