📄 Abstract
This research examines customer satisfaction specifically regarding Sri Nirmala Garments, a leading entity in the textile and garment industry recognized for its focus on customer needs and high-quality products. The objective of the study is to evaluate the main factors that affect customer satisfaction, including product quality, pricing strategies, service responsiveness, and the overall shopping experience. Data was gathered through structured questionnaires distributed to customers frequenting the store, and analyzed using statistical techniques to determine satisfaction levels and identify potential areas for enhancement. The results indicate that product quality, competitive pricing, and attentive customer service are the key contributors to customer satisfaction at Sri Nirmala Garments. The study concludes with suggestions aimed at further improving customer loyalty and maintaining a competitive edge in the local market.
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📚 How to Cite:
Mr. Kalaiselvan R, Dr. Balaji Vignesh R, Dr.A.Giriprakash , A STUDY ON CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO SRI NIRMALA GARMENTS, UDUMALPET , Volume 12 , Issue 5, may 2025, EPRA International Journal of Economics, Business and Management Studies (EBMS) ,