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A STUDY ON IMPACT AND CHALLENGES OF AI IN STARTUP GROWTH AT COIMBATORE DISTRICT, TAMILNADU

📘 Volume 12 📄 Issue 5 📅 may 2025

👤 Authors

Ms. Devaki G, Dr. A. Giriprakash, Mr.T.Sivagnana Selvakumar 1
1. Sakthi Institute of information and Management Studies, Pollachi, MBA, Tamil Nadu

📄 Abstract

Artificial Intelligence (AI) is rapidly transforming the startup ecosystem, offering unprecedented opportunities for innovation, scalability, and efficiency. This paper explores the dual-edged role of AI in fuelling startup growth while also introducing complex challenges. On the one hand, AI enables startups to enhance customer experience, optimize operations, and develop data-driven products and services, often with limited resources. It empowers lean teams to compete with larger enterprises by automating tasks, providing predictive insights, and fostering rapid experimentation. On the other hand, startups face significant hurdles in adopting AI, including limited access to quality data, scarcity of AI talent, high development costs, and ethical concerns such as bias and transparency. This study provides a comprehensive analysis of how AI is impacting and challenging day to day operations.

🏷️ Keywords

Impact of AI Data driven decision making Competitive advantage Smart analytics trust and adoption.

📚 How to Cite:

Ms. Devaki G, Dr. A. Giriprakash, Mr.T.Sivagnana Selvakumar , A STUDY ON IMPACT AND CHALLENGES OF AI IN STARTUP GROWTH AT COIMBATORE DISTRICT, TAMILNADU , Volume 12 , Issue 5, may 2025, EPRA International Journal of Economics, Business and Management Studies (EBMS) ,

🔗 PDF URL

https://cdn.eprapublishing.org/article/202505-07-021517.pdf

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