📄 Abstract
This paper is aimed at learning how quick commerce apps develop with the support of digital marketing, particularly, platforms such as Blinkit or Zepto. In recent years, quick commerce has become very popular, especially in urban areas, due to its ability to provide fast delivery and convenience to consumers. The primary aim of the study is to analyse the effects of digital marketing in raising consumer awareness, usage behavior, satisfaction, and loyalty to these platforms. This research is founded on the descriptive research design and primary and secondary data. The sample was 250 respondents by way of a structured questionnaire that was administered using Google Forms. Simple statistical tools were used to analyze the data which included the percentage analysis, frequency analysis and descriptive statistics. Hypothesis testing was also used in the study to know how consumer behavior relates to digital marketing strategies. The study results indicate that digital marketing is important in terms of its contribution to customer usage, engagement, and customer satisfaction. Some of the most effective strategies in attracting and retaining users are social media advertising, influencer marketing, discounts, and push notifications. However, the study also reveals that digital marketing does not have a strong impact on the initial source of awareness. Overall, the study concludes that digital marketing is a key factor driving the growth and success of quick commerce platforms in urban markets.
🏷️ Keywords
📚 How to Cite:
Murali Krishna Y, Dr. Kokila Kulkarni , A STUDY ON THE GROWTH OF QUICK COMMERCE APPS THROUGH DIGITAL MARKETING , Volume 13 , Issue 7, July 2026, EPRA International Journal of Economics, Business and Management Studies (EBMS) , Pages: 116 - 127 , DOI: https://doi.org/10.36713/epra30872