📄 Abstract
This study investigates the alignment between academic curricula and industry requirements within tourism and hospitality schools in Davao City, Philippines. The rapid expansion of the tourism sector has placed pressure on educational institutions to produce graduates with competencies that match employer needs. Utilizing a qualitative case study design, data were gathered through semi-structured interviews with program administrators, faculty, industry partners, and recent graduates, as well as through document analysis of curricular materials and industry competency frameworks. Findings reveal notable gaps in technical skills?such as revenue management and digital marketing?and soft skills?including customer service etiquette and intercultural communication?relative to industry expectations. Additionally, discrepancies emerged in pedagogical approaches, with syllabi insufficiently emphasizing experiential learning and work-integrated learning. The study concludes with recommendations for strengthening industry?academic linkages, revising course content to incorporate contemporary industry practices, and fostering collaborative forums for curriculum co-development. By addressing these recommendations, tourism and hospitality schools in Davao City can enhance graduate employability, contribute to local economic development, and support the sustainable growth of the regional tourism ecosystem.
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📚 How to Cite:
Cheryl A. MaCarthy, Xenia L. Tasin , ALIGNING CURRICULUM WITH INDUSTRY NEEDS: A CASE STUDY OF TOURISM AND HOSPITALITY SCHOOLS IN DAVAO CITY , Volume 12 , Issue 6, june 2025, EPRA International Journal of Economics, Business and Management Studies (EBMS) ,