📄 Abstract
Start-up businesses play an important role in economic activity, innovation and employment generation, yet many young enterprises experience difficulties sustaining operations during the early years. This study examined whether Business Model Innovation and Market Adaptability significantly predict the survival performance of start-up businesses in Naval, Biliran. Specifically, Business Model Innovation was assessed through Value Proposition, Revenue Model and Operational Processes, while Market Adaptability was examined through Responsiveness, Agility and Customer Orientation. Survival Performance was assessed through Business Operation, Profitability and Market Share Retention. The study employed a quantitative approach using a survey questionnaire administered to fifty (50) start-up businesses in Naval, Biliran. Descriptive statistics were used to determine the levels of the study variables, while multiple linear regression was employed to determine the predictive relationship with Survival Performance. Results showed that Business Model Innovation was rated very high (M = 4.53, SD = 0.42), Market Adaptability was very high (M = 4.52, SD = 0.40) and Survival Performance was very high (M = 4.45, SD = 0.52). Regression results revealed that Business Model Innovation significantly predicted Survival Performance (B = 0.508, p = 0.002), while Market Adaptability also significantly predicted Survival Performance (B = 0.585, p < 0.001). The overall model was significant (F = 40.397, p < 0.001), with R² = 0.632 and adjusted R² = 0.617. The findings indicate that start-up survival is strongly associated with the capacity to innovate the business model and adapt to changing market conditions. Based on these findings, an Excel-Based Decision Support Tool for Start-Up Survival Assessment was proposed to assist entrepreneurs in identifying areas requiring improvement and making more informed business decisions.
🏷️ Keywords
📚 How to Cite:
Ylla Marie G. Palen , BUSINESS MODEL INNOVATION AND MARKET ADAPTABILITY AS PREDICTORS OF START-UP SURVIVAL PERFORMANCE , Volume 13 , Issue 10, October 2026, EPRA International Journal of Economics, Business and Management Studies (EBMS) , Pages: 162 - 168 ,