📄 Abstract
Dividend policy is one of the important decisions taken by the management of companies as it influences investors’ perceptions and their investment decisions. Investors’ perception regarding dividend policy are shaped by the demographic characteristics of the investors. The present study is an attempt to analyse which demographic factors of investors influence their perception regarding dividend policy. To meet the objective of the study, primary data were collected through a structured questionnaires from 420 investors of the FMCG sector in India. The reliability test was conducted using Cronbach’s alpha, and further, independent samples t-test and one-way ANOVA were conducted to analyse the data. The results indicated that age, occupation, and income levels of investors influence their perception regarding the dividend policy of this sector in India.
🏷️ Keywords
📚 How to Cite:
Darshanam Sneha, Dr. G. Vidya Sagar Rao , DO DEMOGRAPHIC FACTORS INFLUENCE DIVIDEND POLICY PERCEPTIONS? A STUDY OF FMCG INVESTORS , Volume 13 , Issue 9, September 2026, EPRA International Journal of Economics, Business and Management Studies (EBMS) , Pages: 151 - 155 , DOI: https://doi.org/10.36713/epra31612