📄 Abstract
Now a days, in the competitive market, celebrity endorsements have become a powerful tool for influencing consumer purchase decisions. By using famous personalities like actors, athletes and influencers a company can increase brand awareness, trust and sales. The main objective of this study is to show the impact of celebrity endorsement on consumer purchase decisions. The study focuses on the urban consumer purchases decision and total 50 consumers have been selected as sample randomly. Structured questionnaire has been made to collect data from the selected sample. Various types of statistical tools regression analysis, correlation analysis and test of hypothesis has been used to analyze the collected data. Finally, some recommendations have been made based on analyzed data,
🏷️ Keywords
📚 How to Cite:
Afrina Yasmin , EFFECTIVENESS AND IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE DECISION , Volume 13 , Issue 6, June 2026, EPRA International Journal of Economics, Business and Management Studies (EBMS) , Pages: 161 - 167 ,