📄 Abstract
This study assessed the strategic financial management activities on performance of the real estate brokerages within commission-based models in the Land Asia Realty and Development Corporation based in Cebu City during the period 2025-2026. In particular, it evaluated how well it practices budgeting and financial planning, cash-flow management, cost control, risk management and effort in its investment decisions, and how it correlates with such key performance indicators as profitability, operational stability, service quality, agent retention, and competitive advantage. The study has utilized a descriptive research design to investigate the extent of realization of strategic financial management practices and performance of real estate brokerages in use based on commission-based models. The study involved 50 commission-based real estate agent who participated of the study as respondents. Structured survey questionnaire has been considered as the main data-gathering instrument. The instrument consisted of 52 indicators, with 25 of them quantifying practices of the management of finances in five dimensions, and 27 the performance of the organization in five dimensions. Weighted mean, standard deviation and Pearson coefficient of correlation were used to analyze data to come up with the level of implementation and the correlation between the variables. The results indicated that the strategic financial management practices were greatly adopted and the performance indicators rated high as well. Findings also indicated overall positive correlations between the financial management practices and organization performance, although cost control and investment decision-making revealed highly significant correlations, and risk management reflected a significant correlation with agent retention. The study recommended a Strategic Financial Management Commission-Based Model based on the findings to enhance financial discipline, increase effectiveness in resources allocation, and sustain operations. The study concludes that the positive relationship between financial management practices and organizational performance exists in the context of real estate brokerages that are well implemented. It is advisable that companies should use systems of structured financial systems and constant monitoring to be in equilibrium and competition.
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📚 How to Cite:
Julita B. Chiba , ENHANCING REAL ESTATE BROKERAGE PERFORMANCE THROUGH STRATEGIC FINANCIAL MANAGEMENT: A FRAMEWORK FOR COMMISSION-BASED BUSINESS MODELS , Volume 13 , Issue 10, October 2026, EPRA International Journal of Economics, Business and Management Studies (EBMS) , Pages: 127 - 133 ,