📄 Abstract
The present study examine the impact of digital transformation on customer satisfaction among LIC customers in Nainital district. In recent years, life insurance Corporation of India has introduced various digital platforms to enhance service delivery and improve customer experience. The main objective of the study are to analyse the extent of adoption and usage of digital services, to access the quality of digital services and to examine their impact on customer satisfaction. A quantitative research method has been adopted for this study. Primary data were collected from 200 LIC customers in Nainital district through a structured questionnaire based on five point Likert scale. The findings of the study are expected to highlight the relationship between digital service quality, usage of digital channels and customer satisfaction. The study will provide the insight into how digital transformation initiative by LIC influence customers. The result may help LIC to improve its digital strategies and enhance level of customer satisfaction.
🏷️ Keywords
📚 How to Cite:
Nikita Mangoli , Prof. Atul Joshi , IMPACT OF DIGITAL TRANSFORMATION ON CUSTOMER SATISFACTION - A STUDY OF LIC CUSTOMERS IN NAINITAL DISTRICT. , Volume 13 , Issue 7, July 2026, EPRA International Journal of Economics, Business and Management Studies (EBMS) , Pages: 1 - 5 , DOI: https://doi.org/10.36713/epra30797