📄 Abstract
The performance of corporate firms is strongly influenced by macroeconomic conditions prevailing in the economy. Variables such as Gross Domestic Product (GDP), inflation, interest rates, and exchange rate movements play a crucial role in determining profitability, investment decisions, and overall firm value. Economic Value Added (EVA) is an advanced financial performance measure that assesses whether a company is generating returns above its cost of capital, thereby indicating real wealth creation for shareholders. This study analyses the effect of selected macroeconomic variables on EVA across Banking, NBFC, and FMCG sectors in India. The research covers the period from 2014 to 2025 and includes fifteen major companies across these sectors. Statistical techniques such as descriptive analysis, correlation, and multiple regression are applied to examine relationships between EVA and macroeconomic indicators. The results indicate that firm-specific factors are more influential in determining EVA compared to macroeconomic variables. Private sector banks and selected FMCG companies show relatively stronger and more stable value creation compared to other firms.
🏷️ Keywords
📚 How to Cite:
L. Mounika, Mr. V. Venkata Rao, Dr. K. Sireesha , IMPACT OF MACROECONOMIC VARIABLES ON ECONOMIC VALUE ADDED WITH REFERENCE TO BANKING, NON-BANKING AND FMCG SECTORS IN INDIA , Volume 13 , Issue 6, June 2026, EPRA International Journal of Economics, Business and Management Studies (EBMS) , Pages: 123 - 128 ,