📄 Abstract
Motivation is a very crucial aspect that significantly affects organizational performance particularly in field of rural electric cooperative seeking to strengthen, sustain, and surpass the current standing of organization. This study aimed to analyze the correlation of the degree of motivation to organizational performance while identifying the challenges encountered by the employees of rural electric cooperative. Statistics which include mean, frequency, standard deviation and Pearson Correlation are used to analyze the data. Utilizing a descriptive correlational research design involving 105 employees as overall population which includes department managers, supervisor, section head, and rank and file. The study gathered data through structured surveys, questionnaires, and interviews from employees and experts of the rural electric cooperative. Data was gathered using a validated three-part survey and analysis were performed. The 5-Point Likert Scale was used to measure and interpret the mean score across all constructs, and the questionnaire was pre-tested and validated through Cronbach’s alpha values ranging from 0.774 to 0.934 (Acceptable to Excellent), confirming reliability. The findings revealed that employees of the rural electric cooperative are male dominant with 79%; with 43% concentrated on the age bracket of 41-50 years old; 72% are married, and college graduate at 64% with permanent employment status at 90.5% comprising rank and file at 79%. The overall standard deviation of degree of motivation is at 0.377 with Job Security and Tenure (4.55) emerged as highest-rated drivers of motivation. Adaptability (3.73) is the most prominent challenge encountered while work-life balance has the highest standard deviation of 1.033. The overall standard deviation for organizational performance is at 0.365. There is significant relationship between degree of motivation with organizational performance in the rural electric cooperative with a robust value of 0.780. Correlation is significant at the 0.01 level (2 tailed). Recommending a development plan to strengthen, sustain and surpass the motivational practices with significant relationship to organizational performance of rural electric cooperative.
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📚 How to Cite:
Jose S. Hernandez Jr. , INVESTIGATING MOTIVATION AND PERFORMANCE IN RURAL ELECTRIC COOPERATIVES: A PROPOSED DEVELOPMENT PLAN , Volume 13 , Issue 10, October 2026, EPRA International Journal of Economics, Business and Management Studies (EBMS) , Pages: 134 - 142 ,