📄 Abstract
This study explores the effectiveness of Organizational Citizenship Behavior (OCB) in improving public service performance in the era of digital transformation. By taking the case of DPMPTSP Semarang City, the study examines how OCB acts as a bridge connecting aspects of transformational leadership and job satisfaction with employee performance achievement. Involving all ASN and non-ASN employees as respondents, this study applies path analysis to examine the relationship between variables. Through a series of statistical tests using data collected from questionnaires, observations, and documentation, it was found that OCB plays a crucial role in mediating the impact of leadership and job satisfaction on performance. These findings indicate the importance of organizational behavior dynamics in the context of public service modernization while providing an empirical basis for developing performance improvement strategies in the government sector.
🏷️ Keywords
📚 How to Cite:
Yulia Adityorini, Tuti Inayati, Gita Sugiyarti , OPTIMIZING PUBLIC SERVICE PERFORMANCE- THE ROLE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN BUREAUCRATIC TRANSFORMATION , Volume 12 , Issue 1, january 2025, EPRA International Journal of Economics, Business and Management Studies (EBMS) ,