📄 Abstract
The tourism industry in Uzbekistan has gained increasing relevance as a strategic sector contributing to economic diversification, cultural exchange, and regional development. However, marketing inefficiencies hinder its global competitiveness. This article examines global best practices in tourism marketing and explores how these experiences can be effectively adapted to the context of Uzbekistan.
🏷️ Keywords
📚 How to Cite:
Khamidov Otabek Bakidjanovich , PROSPECTS FOR IMPROVING TOURISM MARKETING IN UZBEKISTAN BASED ON INTERNATIONAL EXPERIENCE , Volume 12 , Issue 5, may 2025, EPRA International Journal of Economics, Business and Management Studies (EBMS) ,