📄 Abstract
Industrial revolution 4.0 and 5.0 is driven by exponential disruptions in consumers lives, caused by a deluge of emerging technologies. The world is changing with such unprecedented speed and disruption that traditional marketing theories, strategies and practices are failing. Quantum marketing is a term that refers to the application of quantum principles, such as superposition, entanglement, and uncertainty, to marketing strategies and practices. It involves leveraging data analytics, AI, and other technologies to personalize marketing efforts and create more targeted and effective campaigns. The idea is to harness the power of quantum-inspired algorithms to optimize marketing outcomes and enhance customer engagement. This Thematic paper takes into account key ideas and issues related to Quantum marketing.
🏷️ Keywords
📚 How to Cite:
Prof. Gurudutta Japee , QUANTUM MARKETING , Volume 11 , Issue 5, may 2024, EPRA International Journal of Economics, Business and Management Studies (EBMS) , DOI: https://doi.org/10.36713/epra16730