📄 Abstract
This study examines the role of digital marketplaces in enhancing the competitiveness of small and medium-sized enterprises (SMEs) in Gujarat. A descriptive and causal research design was adopted, and data were collected from 390 respondents selected through stratified random sampling across various industries. Structural Equation Modelling (SEM) was employed to examine the relationship between digital marketplaces and SME competitiveness. The results indicate a statistically significant relationship, with a chi-square value of 35.500, 9 degrees of freedom, and a p-value below 0.05. The findings highlight the importance of digital marketplaces in expanding market reach, improving visibility, and strengthening SME competitiveness.
🏷️ Keywords
📚 How to Cite:
Ambarish Dwivedi, Dr. Abhishek Kumar , ROLE OF DIGITAL MARKETPLACES IN ENHANCING SMEs COMPETITIVENESS , Volume 13 , Issue 10, October 2026, EPRA International Journal of Economics, Business and Management Studies (EBMS) , Pages: 105 - 108 ,