📄 Abstract
The Hallyu wave, or Korean Wave, has rapidly gained global momentum, reshaping cultural landscapes and influencing markets worldwide. This article explores the significant economic impact of Korean content spanning television dramas, films, music, fashion, and beauty products on the Indian market. As India becomes one of the fastest-growing consumers of Korean media, the article examines how the popularity of K-pop, K-dramas, and Korean beauty products has spurred shifts in consumer behavior, boosted digital platforms, and opened up new opportunities for businesses in India. Additionally, it investigates the role of social media and digital streaming services in driving the Hallyu phenomenon, highlighting the economic benefits and challenges faced by both Korean and Indian industries. Through this exploration, the paper underscores the growing economic integration between South Korea and India, illustrating how Korean cultural exports have not only enriched the Indian entertainment landscape but also fostered new avenues for trade, investment, and collaboration.
🏷️ Keywords
📚 How to Cite:
Mr. Samala Brajesh, Mr. Chandresh Samir Chakravorty , THE ECONOMIC IMPACT OF HALLYU WAVE: HOW KOREAN CONTENT IS INFLUENCING INDIAN MARKETS , Volume 12 , Issue 6, june 2025, EPRA International Journal of Economics, Business and Management Studies (EBMS) , DOI: https://doi.org/10.36713/epra22680