📄 Abstract
The study aims at assessing the effect of hero archetype in advertising on previewed product efficiency. It is an attempt to give an awareness about the fact that the hero archetype in advertising plays a key role in capturing the attention of consumers and making a strong emotional connection with them. By using a hero figure, sense of empowerment, aspiration, and inspiration among consumers. The data were elicited from the respondents using structured questionnaire. The Correlation analysis was used to test the hypothesis formulated for the study. It is found that there is significant relation between hero archetype on purchase intention. The findings of the study suggest that the advertisements containing hero archetypes are more memorable and elicit a strong emotional response from consumers. The hero archetype contributes significantly to brand loyalty by providing a narrative that allows customers to perceive themselves as the hero in their own story, alongside the brand they support.
🏷️ Keywords
📚 How to Cite:
Dr. Shiju C R, Nayanathara O A , THE EFFECT OF HERO ARCHETYPE IN ADVERTISING ON EFFICIENCY OF PREVIEWED PRODUCT , Volume 12 , Issue 3, march 2025, EPRA International Journal of Economics, Business and Management Studies (EBMS) ,