📄 Abstract
Employee job performance is a crucial determinant of success in small retail businesses such as boutique stores, where daily operations and customer satisfaction rely heavily on employee effectiveness. One managerial practice that influences employee performance is feedback; however, in many small retail settings, feedback and performance management practices are often informal, inconsistent, and undocumented. This study aimed to determine the role of feedback on employee job performance among boutique store employees as a basis for developing a Feedback Communication Guide Toolkit. Specifically, the study sought to describe the demographic profile of the respondents, assess the level of managerial feedback in terms of frequency and clarity of communication, determine the level of employee job performance based on selected performance indicators, and examine the relationship between feedback and employee job performance. The study employed a quantitative research design using a descriptive-correlational approach. One hundred (100) boutique store employees were selected as respondents through non-probability convenience sampling. Data were collected using a researcher-made questionnaire anchored on established theories and related studies on feedback and performance management. Statistical tools such as frequency, percentage, mean, standard deviation, and Pearson product-moment correlation were utilized to analyze the data. Findings revealed that managerial feedback was perceived as moderately frequent and clear, while employee job performance was rated at a satisfactory level. Results further indicated a significant relationship between feedback and employee job performance, suggesting that effective feedback contributes to improved work quality, efficiency, teamwork, and initiative. Based on the findings, Feedback Communication Guide was developed as the tangible output of the study to guide boutique store managers in implementing structured feedback and performance management practices.
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📚 How to Cite:
Shohaimah M. Hadji Rasul , THE ROLE OF FEEDBACK ON PERFORMANCE AMONG EMPLOYEES OF A LOCAL BOUTIQUE STORES , Volume 13 , Issue 6, June 2026, EPRA International Journal of Economics, Business and Management Studies (EBMS) , Pages: 141 - 160 ,