📄 Abstract
This paper presents a comprehensive strategic and financial analysis of Christian Dior, one of the most iconic luxury fashion houses. Tracing its evolution from a small Parisian couture workshop in 1946 to a global luxury powerhouse, the study examines how Dior balances heritage, innovation, and market adaptability. Using tools such as SWOT, value chain, and Porters Five Forces analyses, the research highlights Diors strategic strengths, including brand prestige, vertical integration, global expansion, and digital marketing initiatives. A detailed financial review of consolidated balance sheets and income statements demonstrates the brands resilience, stable equity, and effective cash flow management, even amid global economic challenges and shifting consumer behavior. The findings illustrate how Diors fusion of craftsmanship, strategic foresight, and financial discipline sustains its competitive edge and provides a model for long-term success in the luxury industry.
🏷️ Keywords
📚 How to Cite:
Pashmeen Kaur Chandok , THE STRATEGIC AND FINANCIAL ANALYSIS OF CHRISTIAN DIOR , Volume 12 , Issue 11, November 2025, EPRA International Journal of Economics, Business and Management Studies (EBMS) ,