📄 Abstract
This paper examines the effectiveness of customer relationship management strategies in the fashion industry in light of international best practices and uzbek legislation. Statistical analyses demonstrate the impact of customer loyalty. The government of Uzbekistan?s competition and e-commerce policies have confirmed the significance of customer releationship management technology adoption for sustainable industry growth.
🏷️ Keywords
📚 How to Cite:
Khalilova Nafisa , USING CUSTOMER RELATIONSHIP MANAGEMENT STRATEGIES IN THE FASHION INDUSTRY , Volume 12 , Issue 6, june 2025, EPRA International Journal of Economics, Business and Management Studies (EBMS) ,