EPRA International Journal of Economics, Business and Management Studies (EBMS)
Monthly, Peer Reviewed (Refereed) & Indexed International Journal
Volume: 13 | Issue: 8 | Month: August 2026
ISSN: 2347-4378 Impact Factor: 8.748 (SJIF 2026) DOI: 10.36713/epra1013
Vol.13 No. 8 (2026) EPRA International Journal of Economics, Business and Management Studies (EBMS)
| S.No | Title | Author(s) | Pages | Download |
|---|---|---|---|---|
| 1 |
ENHANCING CUSTOMER EXPERIENCE THROUGH AI-ASSISTED SERVICES IN FINANCIAL INTERMEDIARIES
|
Marina M. Carson | 1 - 8 | |
| 2 |
HETEROGENEOUS EFFECTS OF FOREIGN INSTITUTIONAL INVESTMENT ON INDIAN PHARMACEUTICAL COMPANIES: A COMPANY-WISE COMPARATIVE STUDY
|
Divyashree T, Dr. Nischith S | 9 - 17 | |
| 3 |
A STUDY ON ORGANIZATIONAL SUPPORT AND STRESS MANAGEMENT AMONG WOMEN EMPLOYEES IN THE IT SECTOR WITH REFERENCE TO BENGALURU CITY, KARNATAKA, INDIA
|
Yuktha. S, Pooja Rajaram Hegde , Vaishnavi Fadipatil , Mr. Syed Akbar Hussain | 18 - 26 | |
| 4 |
DOES SOCIAL MEDIA MARKETING REALLY CHANGE WHAT YOUNG PEOPLE BUY? AN EMPIRICAL STUDY AMONG COLLEGE STUDENTS IN KARNATAKA
|
Sharanabasava H M | 27 - 34 | |
| 5 |
AN EMPIRICAL STUDY ON FINANCIAL LITERACY PROGRAMS: EFFECTIVENESS AND LONG-TERM OUTCOMES WITH SPECIAL REFERENCE TO BENGALURU URBAN
|
Dr. B Ismail Zabivullah, Vaishnavi A Chintamani | 35 - 48 | |
| 6 |
INFLUENCE OF HORIZONTAL DIVERSIFICATION ON THE PERFORMANCE OF CHARTERED PUBLIC UNIVERSITIES IN KENYA: THE MODERATING ROLE OF LEADERSHIP STYLE
|
Gladys Kituku Kalondu, Wilson Muema, Peter Kihara | 49 - 59 | |
| 7 |
IMPACT OF EMPLOYEE ENGAGEMENT ON ORGANIZATIONAL CITIZENSHIP BEHAVIOURS OF BANKING SECTOR EMPLOYEES IN SRI LANKA
|
S.S.Hamila | 60 - 70 | |
| 8 |
IMPACT OF TECHNOLOGY-DRIVEN GLOBAL TALENT MANAGEMENT PRACTICES ON EMPLOYEE RETENTION IN MULTINATIONAL CORPORATIONS
|
Dr. Divya Thankom Varghese, Varsha P | 71 - 84 | |
| 9 |
INFLUENCE OF RESOURCE ALLOCATION ON ORGANIZATIONAL GROWTH IN KENYA'S ENERGY SECTOR
|
Katra Hussein Omar, Wilson Muema, Jane Munga | 85 - 92 | |
| 10 |
INFLUENCE OF VERTICAL DIVERSIFICATION ON PERFORMANCE OF CHARTERED PUBLIC UNIVERSITIES IN KENYA: MODERATING ROLE OF LEADERSHIP STYLE
|
Gladys Kituku Kalondu, Prof. Peter Kihara (PhD), Dr. Wilson Muema (PhD) | 93 - 102 | |
| 11 |
THE IMPACT OF AI ON MANAGING EMOTIONAL SUSTAINABILITY AND EXPLORING HIDDEN BURNOUT IN HYBRID IT WORK ENVIRONMENT
|
Navya Murthy , Dr.Divya Thankom Varghese | 103 - 116 | |
| 12 |
DEVELOPMENT OF AN INTEGRATED BUSINESS ANALYTICS PLATFORM USING MICROSOFT EXCEL FOR DATA-DRIVEN BUSINESS DECISION MAKING
|
Prajna Mahabaleshwar Bhagwat, Rakshitha Badmi, Dr. MS Dayananda Swamy | 117 - 138 | |
| 13 |
THE NEUTRAL OPTION AND COMPOSITE AGGREGATION OF LIKERT-TYPE RESPONSES: IMPLICATIONS FOR INFERENTIAL STATISTICAL ANALYSIS IN SOCIAL SCIENCE RESEARCH
|
Bashir M. Maalim , George M. Wanjobi | 139 - 146 | |
| 14 |
A STUDY ON RELATIONSHIP BETWEEN PROFITABILITY RATIOS AND CLOSING STOCK PRICE: EVIDENCE FROM SELECTED LEADING COMPANIES IN INDIA
|
Nagarshitha M, Nagaraj Chippolu | 147 - 153 | |
| 15 |
TECHNICAL INDICATORS AND THEIR EFFECTIVENESS IN STOCK TRADING
|
Nikhil B K, Nagaraj Chippolu | 154 - 159 | |
| 16 |
PORTFOLIO OPTIMIZATION USING MARKOWITZ MODEL
|
Nikhil Reddy Y, Nagaraj Chippolu | 160 - 166 | |
| 17 |
ADOPTION, SECURITY PRACTICES, AND CHALLENGES OF DIGITAL BANKING PRODUCTS AND SERVICES: A STUDY WITH REFERENCE TO BALLARI DISTRICT
|
Nandini M, Nagaraj Chippolu | 167 - 173 | |
| 18 |
IMPACT OF THE MERGER ON THE FINANCIAL PERFORMANCE OF PUNJAB NATIONAL BANK: A CAMEL MODEL ANALYSIS
|
Neha Pushpak, Prof. Atul Joshi | 174 - 181 | |
| 19 |
ARTIFICIAL INTELLIGENCE AND THE TRANSFORMATION OF HUMAN RESOURCE PRACTICES IN INDIAN IT COMPANIES: A COMPARATIVE ANALYSIS OF TATA CONSULTANCY SERVICES AND INFOSYS LIMITED
|
Mamadou kondo , Dr. B Ismail Zabivullah | 182 - 191 | |
| 20 |
RURAL HOSPITALITY ENTREPRENEURSHIP AND REGIONAL REGENERATION: A SYSTEMATIC REVIEW OF EVIDENCE FROM KENYA AND SUB-SAHARAN AFRICA
|
Peruce Atingo, Prof. Jacqueline Korir | 192 - 200 | |
| 21 |
FINANCIAL INCLUSION, PORTFOLIO QUALITY, DIGITAL FINANCIAL SERVICES AND FINANCIAL PERFORMANCE OF MICROFINANCE INSTITUTIONS IN KENYA
|
Simeon Kiprotich Rugutt, Hilda Liagala Bengo,Dr. Lucy Wamugo | 201 - 209 | |
| 22 |
INFLUENCE OF RESOURCE ALLOCATION ON PERFORMANCE OF ROAD INFRASTRUCTURE PROJECTS IN NORTH EASTERN KENYA
|
Khadra Abdullahi Mohamed, Wilson Muema, Paul Kirigia | 210 - 221 | |
| 23 |
STRATEGIC COMMUNICATION AND PERFORMANCE OF ROAD INFRASTRUCTURE PROJECTS IN NORTH EASTERN KENYA
|
Khadra Abdullahi Mohamed, Wilson Muema, Paul Kirigia | 222 - 230 |
